Content Creation

Why does Content Creation make sense?

Sometimes business needs to take precedent over creating media for YouTube and other social platforms.

So with that in mind, we have created a content creation service to let you get on with business whilst we get on with creating your approved content.

Content Creation is vital to business growth. Let us do it for you...

YouTube is all about consistency and content.

It takes time for YouTube and your new audience to understand what your channel is, what your values are, and thusly, whether they want to invest in you by clicking on one of your videos and then subscribing. This takes time and patience. This is why we recommend a 12 month contract.

What is the process?

First we perform a thorough channel audit

Week One

Understanding Your Channel

YouTube Channel Audit Project Green.jpeg

Discuss the channel's purpose, target audience, and content niche.

Branding: Evaluate the channel's logo, banner, about section, and overall visual identity.

Consistency: Analyze how consistently new content is being uploaded.

Week Two

Targets and Expectations

Review the production value, including video and audio quality, editing, and graphics.

Content relevance: Assess if the content is relevant and valuable to the target audience.

Variety: Discuss the range of content - series, standalone videos, collaborations, etc.

Week Three

Evaluating the Competition & Community Building

Look at the comments section, of your channel and others, the likes/dislikes ratio, and overall viewer engagement on your channel and the competition.

Community building: Evaluate efforts made to build a community, like responding to comments, mentions of subscribers in videos, etc.

Week Four

YouTube Business Model

Every channel must have a purpose. With the new insights into your channel we have learned, we see if your business model is still relevant.

We help hone your new business model further and get clarity on the new direction.

Week Five

Efficiencies and Realignment

We start to put into practice your new business model, production values and messages.

We look at watch time and audience retention: Evaluate these metrics to understand if viewers are watching videos till the end.

Traffic sources: Identify where the viewers are coming from - search, suggested videos, external links, etc.

We have effectively created a new channel, let's see how we get on.

Week Six

Report and Implementations

Summarize the key findings from the audit.

Strengths and weaknesses: Highlight what's working well and areas that need improvement.

Recommendations: Provide actionable steps to improve the channel's performance based on the audit findings.

What will we bring to your channel?

And what do we believe in...

Ryan

Senior Producer

Benjamin

Creative Lead

Molly

Logistics

The Full Story

This is your About page. This space is a great opportunity to give a full background on who you are, what you do and what your site has to offer. Your users are genuinely interested in learning more about you, so don’t be afraid to share personal anecdotes to create a more friendly quality. Every website has a story, and your visitors want to hear yours. This space is a great opportunity to provide any personal details you want to share with your followers. Include interesting anecdotes and facts to keep readers engaged. Double click on the text box to start editing your content and make sure to add all the relevant details you want site visitors to know. If you’re a business, talk about how you started and share your professional journey. Explain your core values, your commitment to customers and how you stand out from the crowd. Add a photo, gallery or video for even more engagement.

Creative Development

Creative development is vital in video development as it helps capture attention, enables effective storytelling, aligns with brand identity and message, enhances audience engagement, and fosters innovation and differentiation.

By prioritizing creative development, content creators can produce videos that are compelling, impactful, and resonate with their target audience, ultimately driving success in the world of YouTube.

Production

A suitable videography style is essential for YouTube videos as it enhances visual appeal, establishes branding and consistency, enhances storytelling, strengthens audience connection, fosters differentiation and originality, and ensures technical excellence.

By carefully selecting and implementing the appropriate videography style, content creators can produce high-quality videos that captivate and engage their YouTube audience effectively.

Post-Production

YouTube-centric editing harnesses the potential of audience involvement, optimisation for mobile viewing, thumbnail and title compatibility, pace and timing.

By employing these techniques, content creators can enhance their videos' appeal, increase viewership, and ultimately foster growth on the YouTube platform.

Let’s Work Together

Get in touch so we can start working together.